Every leader and business has unique DNA. But, many businesses—even established ones—are too busy working in their businesses to go deep and discover that DNA.
When you don’t know that DNA at the center of your business, you’re probably blind to the elements that are your biggest struggle. You’re probably unclear about your ideal clients and where to find them. And you’re probably lacking clarity in your message to them—in fact, you’re probably speaking Swahili when you think you’re speaking English. You’re probably throwing spaghetti at the wall with marketing tactics that aren’t reaching the people you want to reach.
Your business DNA is the glue at the center of your marketing strategy. Without it, all of those email campaigns, blog posts, ads and Facebook posts are disconnected and, honestly, are unlikely to produce results.
The process of going deep to discover your business DNA is a custom experience based upon where you are, where you struggle, and where you want to be. Rather than give you a “marketing plan in a box,” we start with a 30-minute evaluation session to create a process map for your business DNA discovery journey and check it off as we go along.
That journey includes:
In many cases, we add on things like focus groups, team training, developing power partner and referral partner programs, content marketing plans with editorial calendars, and more, all targeted at gathering accurate information from your best clients (after all, they know what you do better than anyone else), having your entire team united and working toward the same goals … basically, making sure that every marketing action you and your team are taking is producing REAL results.
And while I don’t implement your roadmap, I have a list of trusted, like-minded experts who can help you with everything from website design to copy writing to social media to events. And the beauty of working with my trusted resources is that you have one point of contact—me— for your questions and billing, and I will ensure the messaging and branding stay consistent through all your marketing tactics. Plus, you’ll get preferred rates. If you already have a team of consultants helping you implement various tactics, I do play well with others. I will work in tandem with your web developers, copywriters, social media managers, etc. to get everyone on the same page and make sure you are achieving measurable results from your marketing dollars spent.
When you work with one of my trusted vendors, you not only have the benefit of a one-stop shop for coordinating all the resources you need, but you’ll also get preferred rates.
Cheryl P., Energy Play and Coaching for a Radiant World