Tags: ‘the Mistress of Social Media’

Adventures in Transformation

The first day of my trip this February, I was walking along the flagstone path, toward the beach, the sun was bathing me in glorious rays and the air was big and sweet as it is only in Hawaii. My higher self said, “you will be going through some huge transitions in the near future, […] Read more

Target Market: Why Do I Need One? How Do I Get One?

If you follow my blog (and you should :-)), you know that I talk about your tribe* often. Your tribe* is the group of people you influence. They are your brand champions, your friends, your fans, your clients, and your prospects. Without your tribe, you don’t have a business. The narrower you get when describing […] Read more

The No No’s and the Ya Ya’s of Starting a Facebook Business Page

Lately, I’ve seen a growing epidemic … people launching Facebook business pages like they’re going out of style… with no apparent strategy or plan of action for WHY they are starting them or WHAT they are going to do with them. And resulting in the millions of untouched Facebook pages, so sad ;-( Recently, I […] Read more

Case Study: How To Refresh A 70-Year-Old Brand

Englewood, Colorado based Garvin’s Sewer Service got its start in 1940. After 70 years this family-run business is going strong and still serving many of the same customers after decades. However, reaching new customers in the crowded online space has been challenging for Garvin’s for a few reasons. The company name doesn’t make what they […] Read more

10 Steps to a Successful Social Media Strategy, Part I; Social Media Marketing Goals & Objectives

Strategy – the preeminent component of your social media marketing efforts. Without it, the question, “what’s the ROI from my social media marketing efforts” cannot even be answered or addressed accurately. When I hear people say “I’m not getting results from social media,” my first question to them is “where is your social media strategy?” […] Read more

Life as an Only Child

Recently I posed a question on Facebook asking for the other only children out there to chime in and tell me how they felt about being an only child. The responses actually astonished me – most of the people replied how they couldn’t stand it. I loved growing up as an only child. In fact, I can […] Read more

Facebook Friend Requests – Do’s and Don’ts

I receive multitudes of friend requests from people who have profiles with no information filled in whatsoever or those that are on “lock down,” and from which I had received no personal introduction message.  It just makes me wonder – why? Would this person walk up to me at a networking event or in a […] Read more

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