For 25 years Peg Calvario (PegCalvario.com) worked with her husband to run their family-owned business in the fitness industry. After selling that business five years ago she decided to move on to a new venture—coaching for professionals—but was surprised when her marketing didn’t come as easy as before.
Then Something Pivotal Happened – Identifying a Tribe
Meghann Conter’s coaching clients almost always go through a vigorous tribe-identifying process. Peg was no different. While we did work together on messaging, social media profiles, and zeroing in on potential clients with email capture forms and teleclass development, each of those pieces hinged on identifying her new tribe: GOAL-DRIVEN PROFESSIONALS.
“Now I can articulate a crystal clear message to my tribe, especially as it relates to my process. And, as a result, my content marketing comes so much easier and faster,” Peg explained.
Social Media Marketing Is Only What You Can See. What About What You Can’t See?
I may be the Mistress of Social Media® and believe strongly in the power of social media, but I also believe that success does not lie in social media alone. That’s only the piece your clients can see.
The pieces they can’t see are what drive your business. I’m talking about a marketing foundation (messaging, voice, packaging, pricing, promotion methods and processes) you can stand on and a marketing plan you can execute easily. Once you have these two items in place, the magnetic content—and the financial results—will come…just like it did for Peg.
Peg said she now feels better about her marketing and being able to implement it with greater ease, but it’s more than that. The results speak volumes.
Her SEO has improved thanks to targeted blog posts. In fact, she recently got a call from the US Naval Safety Center, an outstanding opportunity, after they found her website. On top of that, she has acquired clients from both Facebook and LinkedIn since sprucing up her profiles with content that attracts her ideal clients.
“Meghann over delivers,” Peg said. “She consistently provided value, even sending me notes from our meetings, and connecting me with valuable resources, and was never someone who focused on cost. She really did a great job.”