My Blog

Adventures in Transformation

The first day of my trip this February, I was walking along the flagstone path, toward the beach, the sun was bathing me in glorious rays and the air was big and sweet as it is only in Hawaii. My higher self said, “you will be going through some huge transitions in the near future, […] Read more

No, You May Not Pick My Brain!

I get this request often. And from what I can tell, other consultants and coaches who charge a fee for their knowledge and information do too. My living is based on the expertise that I have developed for the last 10+ years. Well, built over the last 30+ years actually. (Now that I’ve dated myself!) […] Read more

Peg Calvario Gets Clear On One Thing: How to Attract Ideal Clients

For 25 years Peg Calvario (PegCalvario.com) worked with her husband to run their family-owned business in the fitness industry. After selling that business five years ago she decided to move on to a new venture—coaching for professionals—but was surprised when her marketing didn’t come as easy as before. “I had a lot of experience in […] Read more

2013; A Reflection in Photos

I was wondering why it felt so difficult to write this blog post. Or to send Christmas cards. I mean, all that’s required is that I give people a little bit of insight into what 2013 brought for me. Then I remembered, I have transformed so much this year and time is pretty relative for […] Read more

Target Market: Why Do I Need One? How Do I Get One?

If you follow my blog (and you should :-)), you know that I talk about your tribe* often. Your tribe* is the group of people you influence. They are your brand champions, your friends, your fans, your clients, and your prospects. Without your tribe, you don’t have a business. The narrower you get when describing […] Read more

Stop the Self Flagellation, People!!

Post by Your Social Source.

The No No’s and the Ya Ya’s of Starting a Facebook Business Page

Lately, I’ve seen a growing epidemic … people launching Facebook business pages like they’re going out of style… with no apparent strategy or plan of action for WHY they are starting them or WHAT they are going to do with them. And resulting in the millions of untouched Facebook pages, so sad ;-( Recently, I […] Read more

Case Study: How To Refresh A 70-Year-Old Brand

Englewood, Colorado based Garvin’s Sewer Service got its start in 1940. After 70 years this family-run business is going strong and still serving many of the same customers after decades. However, reaching new customers in the crowded online space has been challenging for Garvin’s for a few reasons. The company name doesn’t make what they […] Read more

Brenda Abdilla, Successful Career Coach Transforms Her Marketing with the Mistress

Client Spotlight: Brenda Abdilla and A Magic Social Media Strategy In the spring of 2013, Career Coach Brenda Abdilla and her team planned and subsequently cancelled six workshops designed to promote her new book and MOMentum Mastermind Group. All six of the cancellations were due to low registration numbers. Brenda knew she had identified an […] Read more

Looking for New Ways to Serve your Target Audience and Make Money? Try Affiliate Marketing!

In case you haven’t yet tapped into it, affiliate programs can be a *great* source of additional income for anyone who has a sphere of influence. How big does that sphere of influence have to be you ask? Well, if they are like-minded and share similar interests, it doesn’t have to be very big at […] Read more

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