My Blog

Demystifying Marketing

When you break it down, marketing is simply getting the word out about your business, its products or services, and the benefits of buying from you, communicated to a targeted market. In practice, however, it can feel way more complicated. There are sales funnels, Facebook ads, social media, email campaigns, and so many subsets of […] Read more

Mar, 12, 2019

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Brand Building is Personal

I get a lot of questions about where to draw the line between personal and professional. My answer? When it comes to branding yourself, there really isn’t a line at all. Most of the internet will tell you how important it is to create separation between your work life and your personal life, but I’m […] Read more

Defining Your Company’s Target Market

Learn about how to define your company’s target market:

What To Do When You Just Don’t Have Enough Time

I love Rumi for his simple and deeply profound truths: “You know how it is. Sometimes we plan a trip to one place, but something takes us to another.” It’s truer in business than seemingly anywhere else in life – the best laid plans… you know. Sure, you plan out your calendar, but the day […] Read more

What do You Need to Leave Behind to Get to Where You’re Going?

I am honored to be recognized as an Extraordinary Woman in an interview by Kami Guildner on her podcast – Extraordinary Women Radio! In the interview, I share my personal story of leaving alcohol behind my life in October of 2017 and all that this decision has created in my life and business. Check it […] Read more

Aug, 29, 2018

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Building Long-Lasting Power Partnerships

What if you could measure more than 75% of your business coming from cultivated relationships? What if you could have FUN with and ENJOY these relationships? What if they could bring you vetted, ideal new business? And what if, when those prospects came to you, they were already halfway through your sales cycle and all […] Read more

Nov, 27, 2017

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Optimizing Your Marketing Conversion Funnel

A marketing conversion funnel is simply the path users take to becoming your clients. Whether you have taken the time to identify this or not, the marketing conversion funnel exists for every business. Some businesses have ten funnels, others just one. Regardless of how many funnels you have, it is imperative you become aware of […] Read more

Jul, 25, 2016

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The Marketing Tracking Checklist

Admittedly, marketing tracking is not the most colorful of topics.  In fact, when we bring this up with most of our clients, they cringe at just the thought of dealing with things like website pixels, reports and tracking platforms. But Marketing tracking and reporting are truly vital to the success of any business. When implemented correctly, they provide actionable insights […] Read more

Jun, 21, 2016

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Cultivating “Bullseye” Clients

I want to make something clear right up front. Your Target Market is not your Ideal Client and vice versa. Looking at the diagram, you will notice that your tribe (target market) represents the broad group of clients you serve and the Avatar (ideal client) is the fictitious character that is at the “bullseye” of […] Read more

May, 03, 2016

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Strategy First, Tactics Second

How The Mistress of Marketing can help you find your Business’ DNA. A summary in reference to Episode 76 of the Nancy Gaines Show podcast. Who is “The Mistress of Marketing™”? Meghann wasn’t always a marketing coach helping female visionary leaders maximize their impact on the world. She started out in the the buttoned-up, super fun […] Read more

Apr, 27, 2016

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