I love Rumi for his simple and deeply profound truths: “You know how it is. Sometimes we plan a trip to one place, but something takes us to another.” It’s truer in business than seemingly anywhere else in life – the best laid plans… you know.
Sure, you plan out your calendar, but the day has a way of rearranging your schedule: meetings run long, you skip lunch to catch up on emails, and the ‘end of the work day' means nothing because your to-do list is infinite. And that’s all without factoring your family and home life!
It can be overwhelming to think about, but time is our most limited resource. I say this as someone who just spent two roller coaster months buying a house! Items can be replaced, money can be earned, and even relationships can be nurtured – time, however, once expended is lost forever.
I recently went to a client’s office, and upon walking in to give my normal warm hug, she burst into tears. She had pulled 4 12-hour days in a row because one of her employees had quit and she had to fire another, but the client work still had to get done. Does this ring true at all?
It’s one of the reasons I’m so passionate about working with driven, visionary female leaders. I want to spend as much of my time helping them identify how to save their time, so they can make more of the impact they are passionate about in this world.
So, let’s break down your Time Value:
We don’t typically put a number on time, because it feels priceless. MasterCard ran an entire campaign on that idea – rather successfully. But associating your time with a value can help you recognize the true cost of losing or wasting it.
How much would you be willing to invest to save a day? How about a week or an entire month’s worth of time?
By identifying what your time means to you, you’ll be able to use it more effectively. It starts by recognizing what you’re spending your time on, how much time you’re spending, and what results you’re seeing. The only way to accumulate this information is to track and measure your business activities. You might find that you’re spending a ton of time on tactics that just don’t work. What could you do with all that extra time?
✔️ Grow your teams with the right people in the right positions
✔️ Delegate tasks that allow you to focus on your genius zone
✔️ Hire employees who specialize in the tasks you dislike
✔️Reach your goals and grow your company faster
✔️ Make a your impact on the world in an even bigger way
It is the risk of not taking action that will cost you in the end. If you feel like there’s simply not enough time in the day, then I encourage you to increase how you value your time. If you feel like you’re flying blind by the seat of your pants, I want you to know we can apply conscious awareness to make measurable changes.
Strategic marketing coach Meghann Conter uses her intuition and broad marketing consulting experience to help women business owners uncover their business’ DNA and transform the world with their unique services and products.