Category: ‘Uncategorized’

Cultivating “Bullseye” Clients

I want to make something clear right up front. Your Target Market is not your Ideal Client and vice versa. Looking at the diagram, you will notice that your tribe (target market) represents the broad group of clients you serve and the Avatar (ideal client) is the fictitious character that is at the “bullseye” of […] Read more

May, 03, 2016

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Strategy First, Tactics Second

How The Mistress of Marketing can help you find your Business’ DNA. A summary in reference to Episode 76 of the Nancy Gaines Show podcast. Who is “The Mistress of Marketing™”? Meghann wasn’t always a marketing coach helping female visionary leaders maximize their impact on the world. She started out in the the buttoned-up, super fun […] Read more

Apr, 27, 2016

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One of the Most Powerful, and Underused, Marketing Tools for Small Businesses

Building strategic partnerships can be the key to fast , efficient growth for entrepreneurs. Finding the right strategic partners, developing strong relationships with them, and activating those relationships over time can lead to new business, other key connections, and masterminding possibilities galore. In my experience, however, this powerful marketing tool (yes, it’s a marketing tool […] Read more

Jan, 21, 2016

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