A brand personality is the way your brand speaks and behaves in terms of human characteristics. So what is yours? If you can’t answer that question right now. Yes, right now! Stop what you are doing and go to http://lida360.com/reputation360book.html and buy Lida Citroen’s book… it gives you step-by-step instructions to build your […] Read more
Would you build a house with out a foundation? Doubtful. Well then why on earth would you build a business without a brand foundation?! Creating a brand foundation is paramount in the success of your business for long-term growth and sustainability. Why? Establishing a solid foundation allows you to control what […] Read more
When was the last time you Googled your name? If you have to think about that, you haven’t done it recently enough. So take a moment to open a new tab in your browser (that’s CNTRL+t if you’re on PC) and Google your name!! What about your company name? Have you searched that? It is […] Read more
3