Category: ‘Marketing’

The Lotus of Life

This week, at the Real Life Book Club social, I was on the panel of authentic experts and we were asked, “What was the defining moment when you knew you needed to do something different in your life to move forward in a big way?” I love panels where you don’t know the questions you’ll be asked, because they are an opportunity for me to speak from the heart rather than think through the correct answer.

Top 5 Marketing Mistakes You HAVE to Stop Making Now!

We’ve all done it. We start our business, and we begin throwing marketing tactics up against a wall to see what sticks. We put out a Facebook post here, start a LinkedIn group there, give Google AdWords an attempt or two, create some blog posts, hire an SEO firm to get us that coveted “top […] Read more

Jul, 07, 2015



Pic Monkey, a Great Substitute for Photoshop

For years, I created illustrations for blog posts, images for Facebook, Pinterest, etc using Photoshop. It’s a great piece of software, don’t get me wrong, it’s just expensive and does way more than I need. I mean, I had to take a college class to understand how to use Photosohp for goodness sake. 

Mar, 10, 2015



Holding Space for Lisa to Take Flight & Create Powerful Change for Women

I connect with clients through a number of ways: referrals from power partners and past clients, my workshops, social media, 3to5, and, more and more often, because of a dream.

Gathering Effective Client Testimonials

We’ve all heard it time and time again: “Collect testimonials from your satisfied clients!” And yet, so often as business owners, we ignore this sage advice, or the ‘tyranny of the urgent’ takes over and we don’t make the time to gather these important words of satisfaction. Just like anything else in our businesses, remembering […] Read more

How to Perform a Blog Post Brainstorm and Why

It often happens to many business owners after meeting with an online/content marketing strategist – the deer in headlights look – when they are presented with their strategy, part of which states that they should implement “2,000 new words on their website a month” or “write a new blog post each week.” The immediate response […] Read more

No, You May Not Pick My Brain!

I get this request often. And from what I can tell, other consultants and coaches who charge a fee for their knowledge and information do too. My living is based on the expertise that I have developed for the last 10+ years. Well, built over the last 30+ years actually. (Now that I’ve dated myself!) […] Read more

Peg Calvario Gets Clear On One Thing: How to Attract Ideal Clients

For 25 years Peg Calvario ( worked with her husband to run their family-owned business in the fitness industry. After selling that business five years ago she decided to move on to a new venture—coaching for professionals—but was surprised when her marketing didn’t come as easy as before. “I had a lot of experience in […] Read more

Target Market: Why Do I Need One? How Do I Get One?

If you follow my blog (and you should :-)), you know that I talk about your tribe* often. Your tribe* is the group of people you influence. They are your brand champions, your friends, your fans, your clients, and your prospects. Without your tribe, you don’t have a business. The narrower you get when describing […] Read more

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