Category: ‘Marketing’

Pic Monkey, a Great Substitute for Photoshop

For years, I created illustrations for blog posts, images for Facebook, Pinterest, etc using Photoshop. It’s a great piece of software, don’t get me wrong, it’s just expensive and does way more than I need. I mean, I had to take a college class to understand how to use Photosohp for goodness sake. 

Mar, 10, 2015

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Holding Space for Lisa to Take Flight & Create Powerful Change for Women

I connect with clients through a number of ways: referrals from power partners and past clients, my workshops, social media, 3to5, and, more and more often, because of a dream.

Gathering Effective Client Testimonials

We’ve all heard it time and time again: “Collect testimonials from your satisfied clients!” And yet, so often as business owners, we ignore this sage advice, or the ‘tyranny of the urgent’ takes over and we don’t make the time to gather these important words of satisfaction. Just like anything else in our businesses, remembering […] Read more

How to Perform a Blog Post Brainstorm and Why

It often happens to many business owners after meeting with an online/content marketing strategist – the deer in headlights look – when they are presented with their strategy, part of which states that they should implement “2,000 new words on their website a month” or “write a new blog post each week.” The immediate response […] Read more

No, You May Not Pick My Brain!

I get this request often. And from what I can tell, other consultants and coaches who charge a fee for their knowledge and information do too. My living is based on the expertise that I have developed for the last 10+ years. Well, built over the last 30+ years actually. (Now that I’ve dated myself!) […] Read more

Peg Calvario Gets Clear On One Thing: How to Attract Ideal Clients

For 25 years Peg Calvario (PegCalvario.com) worked with her husband to run their family-owned business in the fitness industry. After selling that business five years ago she decided to move on to a new venture—coaching for professionals—but was surprised when her marketing didn’t come as easy as before. “I had a lot of experience in […] Read more

Target Market: Why Do I Need One? How Do I Get One?

If you follow my blog (and you should :-)), you know that I talk about your tribe* often. Your tribe* is the group of people you influence. They are your brand champions, your friends, your fans, your clients, and your prospects. Without your tribe, you don’t have a business. The narrower you get when describing […] Read more

The No No’s and the Ya Ya’s of Starting a Facebook Business Page

Lately, I’ve seen a growing epidemic … people launching Facebook business pages like they’re going out of style… with no apparent strategy or plan of action for WHY they are starting them or WHAT they are going to do with them. And resulting in the millions of untouched Facebook pages, so sad ;-( Recently, I […] Read more

Case Study: How To Refresh A 70-Year-Old Brand

Englewood, Colorado based Garvin’s Sewer Service got its start in 1940. After 70 years this family-run business is going strong and still serving many of the same customers after decades. However, reaching new customers in the crowded online space has been challenging for Garvin’s for a few reasons. The company name doesn’t make what they […] Read more

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